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暑期出游占全年游客量的五分之一 亲子家庭出游

作者:admin  日期:2018-12-07 16:05  人气:
Recently, China Tourism Research Institute and Ctrip Tourism Big Data Joint Laboratory jointly released the "Summer Tourism Big Data Forecast Report 2018". The report predicts that among the more than 5 billion domestic tourists this year, the proportion of summer trips is expected to reach one fifth of the total annual travel volume, and the number of outbound summer tourists is expected to reach one fifth. In terms of expenditure, the report predicts that the per capita consumption of summer tourists will reach 4,000 yuan, 15% more than in 2017.
The per capita consumption of summer tourism is 4,000 yuan, which is 15% higher than that in 2017.
The number and expenditure of tourists will continue to increase this summer, and it is expected to become the peak of tourism in the whole year. According to the quarterly survey data of Chinese urban and rural residents'travel willingness conducted by the China Tourism Research Institute, the overall travel willingness of residents reached 86.4% in the third quarter. Whether it is Hong Kong, Macao, Taiwan, or outing or cross-provincial travel, August is the highest proportion of people choosing to travel.
According to the booking situation of Ctrip platform tourists, combined with the transport volume data of trains and flights, the report predicts that the proportion of domestic tourists who travel in summer will reach one fifth of the total annual travel volume, and the scale of outbound tourists in summer will hopefully reach one fifth.
This summer tourism market is booming both in supply and demand. Consumers'demand is also escalating. They are willing to spend more on tourism. The report predicts that the per capita consumption of summer tourists will reach 4,000 yuan, 15% more than in 2017.
The per capita cost of cross-provincial tours in China is about 2800 yuan, while that of outbound tours is over 6000 yuan. The increase is mainly due to Chinese tourists'travel to farther destinations, extended travel time, and booking higher-grade products, which increase the expenditure of hotels and tourism services.
The price of outbound travel this summer is basically the same as last year, and some popular destinations are even cheaper than in previous years. Ctrip counted ten cost-effective destinations for summer vacation, including Hong Kong, Maldives, New Zealand, Australia, the United States, the Philippines, Sri Lanka, Canada, Japan and Vietnam. In Hong Kong, for example, the current per capita price is more than 2600 yuan, which is 15% cheaper. Russia's tour became the champion of price increase by more than 50%.
Where do the residents travel most actively during the summer vacation? According to the survey and Ctrip's online booking, the report predicts 15 popular tourist cities in the summer of 2018, namely Shanghai, Beijing, Chongqing, Guangzhou, Tianjin, Chengdu, Nanjing, Shenzhen, Hangzhou, Wuhan, Xi'an, Wuxi, Kunming, Guiyang and Changsha. The study found that the number of passengers in the second and third tier cities continued to grow, and Chongqing ranked third for the first time. In terms of per capita expenditure, Tianjin, Kunming, Beijing, Shanghai and Guiyang are in the lead.
Parent-child families are the main force in summer vacation, 36% of the tourists are after 00 and 10.
From the current summer booking information, parent-child family travel accounted for the highest proportion, accounting for 58%. Travel abroad is becoming younger and younger. Among the scheduled tourists for summer trip, the minimum age is less than 1 year old. With the end of college entrance examination and school holidays, more than 9 million "college entrance examinees" after 2000 are also the main part of summer tourism.
According to the data of summer tourism orders, 36% of summer tourists are post-00s and post-10s, and their parents after 70s and post-80s rank second and third with 22% and 16% respectively.
The number of summer graduate tourists has increased by more than 100%. Students spend less than 3,000 yuan (57%) on outings in graduation season. The highest consumption is the World Cup theme tour products, first class tickets and final tickets, which cost more than 120,000 per person.
Graduation tours are mainly domestic, Xiamen, Sanya and Chengdu rank the top three most popular domestic destinations, followed by Shanghai, Chongqing, Lijiang, Guilin, Beijing, Xi'an and Lanzhou. Many cities and scenic spots because of the popularity of small videos, in line with the young people to pursue the trend, express their personality travel ideas.


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